Come home and be
pampered to an unforgettably luxurious massage experience in a most
favorable classical European and modern Asian setting. Be
Rejuvenated - Be Revitalized - Be Refreshed - Be Renewed. “Bring
your aches and stress - leave rejuvenated” - "Pamper yourself to
one full hour of affordable luxurious foot and full body massage treat!”
Executive Summary
“Eürâsian Reflexology”
is the trade name for Autumn Star Sound LLC, a California entity
established in January 8, 2010.
Eürâsian Reflexology
The vision of Eürâsian Reflexology is to provide excellent beneficial holistic healing
experience in a classical European and modern Asian
setting. Our “open floor style” Reflexology service is a fast
growing business that challenge massage establishments all over the
country and perhaps the main reason for the enactment of the California
Business and Professions Code Section 4600 et seq and the creation
of the California Massage Therapy Council (CAMTC) by the California
Legislature to govern the massage profession.
http://www.camtc.org/ As of
April 2010, individual cities including the City of Brea no
longer issue licenses and permits to massage practitioners. With
this new ruling, reflexology and massage establishments in general will be
staffed with state certified personnel to
provide a wonderful and favorable experience compelling clients to
look forward to returning with their friends and loved ones to their
favorite reflexology place.
Eürâsian Reflexology
is dedicated to consistently providing high customer satisfaction by
rendering the best holistic healing method of applying pressure and
massage to the reflex points found on the feet and hands. With 16
stations, the establishment offers high quality alternative therapy
and products in an enjoyable atmosphere at competitively affordable
prices. We will maintain a friendly, fair, and creative work
environment, which respects diversity, ideas, and hard work.
Our Mission
To
supply the best non-medical / non-invasive holistic healing services
and products to enhance, rejuvenate and improve our clients'
fitness, healthy lifestyle, stress reduction and mental relaxation
at an affordable price. We will continuously strive to provide a
SAFE, Clean, Calm and Comfortable atmosphere.
Our Services
Our services will
include but not limited to the following:
Feet Soak in warm
herbal and mineral water to soothe aches, remove odors, soften rough skin,
provide a calming effect while the head, shoulders, arms and hands are
massaged. The feet are then scrubbed clean with towels and dried. Each of
our practicing technicians bring their unique techniques. Be sure to
describe your preferences such as pressure type (hard, medium or gentle);
where you want the massage to be concentrated (feet, shoulders, legs, back,
head ...); where you prefer not to be massaged due to an injury.
You may be asked if
you prefer Hot oil, lotion, herbal mineral oils, powder, a combination or
leave it to the discretion of the specialist.
Finally, please
immediately let the therapist know if you feel any discomfort, wish a harder
deep tissue massage or simply share a hushreminder to everyone for
some calm and quiet while you enjoy your full hour or more.
First Impressions
Outdoor in front of
the establishment
Entry area
A 36 inch round floor
medallion in front of the entry door to welcome clients and their
guests
Classic European
Reception area
Style
Classic brightly lit
European and inviting
Floor
Tuscan Travertine with
2 inch fleur de lis inserts placed between every other diagonal
tile.
Decorations
17th century European Tapestry and assorted
fine art
Furniture
Leather sofa and
chairs in sitting/waiting area
Lighting
Le Croix de France
Swarovski Chandelier & Limoges Pendants
Entertainment
60 " LCD/LED TV at
the Reception room for guests.
Music
Lively Opera
Oriental Spa area
in a delicate Japanese Evening Garden
Style
Japanese twilight
Garden. Non private - open floor style that provides a sociable
atmosphere.
Floor
Wooden Tiles
Decorations
oriental paintings
Furniture
Plush reclining sofa
stations with foot rest and therapist stool
Lighting
Modern low 15 watt
sconces, Troy picture lights, Oriental Lanterns hanging from the
ceiling
Music
Soft meditation music
Washroom
Style
Modern, travertine, Luxurious and
very clean
Hand towel
Individual hand towels
in a basket
Lasting Impressions
Clients and their guests
will appreciate
the welcoming façade of
the establishment and warm reception area
an aesthetically clean
environment
safe, dimly lit and airy
Reflexology service area
soft music uninterrupted
by unnecessary conversation to guarantee the client’s maximum
enjoyment
fresh linens and hot
towels
excellent service
fresh cotton hand towels
in the toilet
Professional, friendly and
caring staff
Cleanliness, Calm (quiet) and Comfortable
leaving
Rejuvenated, Revitalized. Refreshed and Renewed
looking forward to coming back again with
a special friend soon.
Company Summary
Patiently searching for six months for the perfect location, even
almost purchasing an existing business, we identified several
good sites and finally decided on the present site on Imperial
Highway in Brea. The timing is right for starting this new venture.
The ambition of the owners to start the first Reflexology business
in North Orange County and the procurement of highly qualified and
licensed professionals makes this business a great potential.
We have lived, worked and travelled extensively
for over forty years in Europe, Asia and other parts providing consulting
services in the travel, financial, marketing, entertainment and
manufacturing industries. Having sampled practically all
holistic therapies offered in different countries and regions; they
have determined that Reflexology is the best holistic healing
method. Today, Reflexology is gaining in popularity in all age
groups. Often called “Foot Massage”, these establishments are
sprouting throughout the country. The L.A. Times recently named the
small strip of Valley Blvd in San Gabriel the “Foot Massage” capital
of the country. Everyone needs to get away from the stress of
today’s economic difficulties and uncertainties. One hour of stress
relief at affordable prices is the reason this service is in high
demand. Eürâsian Reflexology now conveniently offers this service in
Brea and surrounding cities in North Orange County!
Contribution to the
location and neighborhood
Our
affordable price and the sociability of the service will propel the
demand for this superb service. The resulting increased traffic by
very satisfied customers will surely benefit neighboring businesses.
Additionally, the increase in customers will require the employment
of equivalent number of Reflexology practitioners to handle the
client load, thereby creating much needed jobs in this depressed
economy.
The competition
To
achieve our objective of starting the reflexology business, we have
selected prime location in the Brea to establish Eürâsian Reflexology to challenge and compete with massage, spa,
acupressure, acupuncture, spa and other establishments providing
holistic healing treatments by offering comparable service priced
considerably less than the traditional neighboring private massage establishments.
Keys to Success
The
keys to success in our business are:
Service
Whereas most establishments offer a lengthy menu of services and
prices, our service is simple One Hour Reflexology from head
to toe that includes a foot spa and full body massage.
Highest Quality Reflexology by licensed and experienced
therapists knowledgeable in both European and Asian reflexology
methodologies.
Reputation of the owners and therapists, responsibly adhering to
city ordinances, adhering to the highest standards in health,
cleanliness,
morals and attentiveness to clients needs in a Clean,Calm and Comfortable environment.
Affordability
Low
Prices will Increase new demand for this new hybrid “massage”
service.
Lowering the introductory price of this service below North
Orange County’s lowest average price will attract the
competitor’s existing customers.
This
once expensive luxury “treat” will be transformed into a regular
necessity for repeat and new customers alike.
Location
Centrally located near the Brea Mall in Downtown Brea on Imperial
Highway. Easily accessible for walk in customers, close to
shopping, business centers and 57 highway. Walk in or by
appointment convenience offering clients a reflexology session
before lunch or dinner, after a tiring day of shopping, after a
stressful day at the office or just a fun outing with friends
and family.
Providing a serene environment and unique Eurasian hospitality
conducive to giving the most relaxing and professional
Reflexology service.
Business Hours
Open seven days a week with extended regular business hours from 10 AM to 10 PM; including
appointments available as early as 7 AM. Outcall service may be
approved by the City of Brea for the homebound.
Marketing
Initially we will market the business and service by direct
mail, local advertising, newspaper and banners.
“Word
of mouth” alone is sufficient to bring in new customers
Strategy - Functional Operating
Summary
Eürâsian Reflexology
will, upon commencement of operations offer a one hour reflexology
session.
Walk ins are welcome but appointments are encouraged. Loose
clothing, shorts and slippers are acceptable. You can pay in advance
and carry your tip in your pocket; but try to leave your handbags,
jewelry, jacket and socks and other articles at home as we are not
responsible for lost articles. Please turn off your cell phone as a
courtesy to others.
The session begins with a brief questionnaire to discuss
and ascertain the customer’s expectations, requirements, medical
limitations and concerns. We reserve the right to refuse service to
anyone, especially if you have a history of chronic heart disease,
diabetes or show injury or anything that may affect the health or
welfare of technicians and clients. Please do not be offended
when we ask to jot down your name and address as it is required by
Brea City Ordinance. The client is taken in a large dimly lit
room with soft music, seated in a plush sofa, asked to remove their
shoes and socks.
The
session commences with a mineral foot soak while applying
reflexology pressure to the
forehead, head, ear lobes, face, neck and shoulders. The therapist
changes position to work on palms of the hands
and arms. Most clients are asleep by now. The feet
are then towel dried and reflexology is concentrated on the sole of
each foot, toes up to the knee. Upon request, shiatsu style pressure is
applied to the sides of hips. The client is then asked to
assume a prone position with the sofa fully extended. The client
comfortably breathes through a special hole behind the headrest
which is covered with a protective sheet. The reflexology “treat”
includes kneading the shoulders and back to relieve stress. At the
end of the session, a small beverage is offered to the client. TIPPING
is encouraged to show your appreciation of their hard work and to supplement
their income.
Additional services and over the counter products will be determined
and offered at the Grand Opening.
What
will set Eürâsian Reflexology apart from the
competition is that we will provide the same Quality Service offered
at the finest SPAs at the most affordable price in a friendly,
attractive, clean, calm and comfortable environment and location.
Products and Services
Eürâsian Reflexology
is considered an upscale full-service Reflexology Center, primarily
offering one full hour of reflexology
Strategy and
Implementation Summary
Skill
at what we do, good customer service, and creating a pleasant
environment for our customers will be important to implementing our
business plan.
Competitive Edge
Eürâsian Reflexology
is unique. After a full hour session, clients will leave with the
same feeling as having been pampered in a full ‘massage’ spa. There
are a few establishments in “Little Saigon” and the new “China Town”
in Rowland Heights but none in Brea and surrounding cities of North
Orange County.
Our
business atmosphere will be a relaxing one where clients can kick
back and be pampered. Tea will be served after the service and
Television and reading materials are available in the reception
lounge while customers wait to be attended. The establishment is
surrounded by nearby shops.
Marketing Strategy
Our marketing
strategy is a simple one: satisfied clients are our best marketing
tool. When a client leaves our business with an almost euphoric
feeling of release from stress, muscles strengthened and toned with
an overall feeling of physical and mental well-being, he or she is
broadcasting our name and quality to the public. Most of our clients
will be referrals from existing clients. Our research has shown that
word of mouth is the best advertising for this type of business. The
business named Eürâsian Reflexology combines a
European inspired Reception area and Asian inspired
work-area setting. This will attract even the most ‘picky’ and
seasoned customers.
Management Summary
Eürâsian Reflexology
will be organized and managed in a creative and innovative fashion
to achieve the highest levels of customer satisfaction, and to
create a working climate conducive to a high degree of personal
development and economic satisfaction for employees.
Training classes to help improve employee product knowledge and
skills will be conducted on a regular basis. The company prefers to
hire Independent Contractors. Full or part time employees are also
welcome to take advantage of reduced group health and vacation.
